Jason C. Platt

Human Capital Engagment Model

“To win in the marketplace, you must first win in the workplace.” -Doug Conant


1.     Marketing

“The most important question in marketing is ‘who?’ It is also the most important question in recruiting.” -Jason Platt

Jason has developed what he calls an “attraction-based” employment marketing strategy. This strategy uses natural laws to develop, brand, and market job postings to only attract the type of employees you want and not waste your time sifting through the rest.

2.     Values Based Talent Acquisition Strategy

“There are no apes and dogs out there, only people.” -Bob Flynn

Once you know your “brand,” you can work on the acquisition strategy. The Who is defined, now it’s the how.

3.     On Boarding

“The first day working on the job is exciting. The first day working on your purpose is life-changing.” -Jason Platt

According to studies, 90% of employees will determine if they will stay with your company in the first 6 months. On-boarding an employee is the most critical thing in an employee’s life cycle. They will always remember their first day on the job, not by what you do, but how you made them feel.

4.     Workplace

“The purpose of management is to create the environment to for people to be successful.” -Jack Welch

I truly believe everyone can build a cathedral. They just need the right tools. Are you giving people hammers, or hammering people?

5.     Managing

“Management must manage.” -Harold S. Green

Most people can post a job, acquire the talent, and on-board to some degree. Most cannot manage. Most people in management today manage process, but they should be leading people.

6.     Developing

“You cannot give what you do not have.” -Unknown

If you want to develop a great team, you must develop a great self.

7.     Communicating

“Everyone communicates, few connect.” -John Maxwell

People do not leave companies, they leave people. And the number one reason companies have turnover, marriages fail, and kids are not understood, is due to poor communication. A clear expectation begets a clear result.

8.     Problem Solving

“The day soldiers stop bringing you their problems is the day you have stopped leading them.” -Colin Powell

There are no problems in this world, only unrealized solutions. You can take the guess work out of solving problems and implement practical and proven solutions.

9.     R&R (Rewards & Recognition)

“The reward of a thing well done is to have done it.” -Ralph Waldo Emerson

To build a great business, community, or organization, rewards are necessary. But the greatest reward of all is not in the award itself, it is the person you have become to receive it.

10.     Succession

“The graveyards are full of indispensable men.” -Charles De Gaulle

Bill George says it best, “the greatest gift a leader can give is to pass it on.” To summarize his best work, he says why not leave your face with wrinkles and scars for you know you have done a good job, the work of a good leader.

The best leaders know when to pass the torch. They are “aware” enough to know that they have cemented a better tomorrow in their organizations. They know when the battlefield requires new leadership.